In a move to grant Australians more control over their digital experiences, the government is set to propose legislation allowing social media users aged 16 and above to opt out of algorithm-driven content feeds. Dubbed the “my feed, my way” initiative, this system would provide users with the option to see posts solely from individuals, pages, and groups they have chosen to follow, rather than a curated feed influenced by algorithms. As part of the legislation, platforms will also be required to prompt users to select their preferred content settings.
The proposed reforms come with the intention of minimizing the exposure to harmful and divisive content online, while empowering users to shape their own social media environments. Companies that fail to adhere to these new regulations could face substantial fines exceeding A$100 million. Additionally, the legislation aims to introduce a more comprehensive digital duty of care for minors under 18 years old. This would compel social media services, online games, apps, and AI chatbots to take action against certain harmful content categories.
To enforce these measures, Australia’s online safety regulator would be granted enhanced powers, including the authority to issue removal notices to platforms. Companies would also be required to maintain documentation of the steps they take to mitigate online safety risks. Prime Minister Anthony Albanese emphasized that these reforms are designed to transfer control from large technology companies to the users themselves.
The government plans to present this legislation to Parliament before the Christmas period, though it is anticipated to encounter thorough examination and negotiation. Concerns have been raised by the opposition, which warns that the measures might grant the government excessive control over online content. Meanwhile, some advocates argue for even stronger safeguards and stricter penalties as part of the reforms.
This legislative effort is part of Australia’s broader strategy to increase regulation of major technology platforms and enhance safeguards for young people navigating the digital landscape.