Movie trailer history has been rewritten. Spider-Man: Brand New Day’s trailer, starring Tom Holland, crossed one billion views in just four days after its March 17 release. WaveMetrix analytics confirmed the total had reached 1.1 billion by Tuesday, making it the first movie trailer ever to achieve this monumental milestone. The entertainment industry will not be the same.
Day one numbers gave early indication of the record about to unfold. Brand New Day’s trailer earned 718.6 million views in its opening 24 hours, far outpacing Deadpool & Wolverine’s previous 24-hour record of 365 million from February 2024. Spider-Man: No Way Home’s 355.5 million views in a day were also beaten. Grand Theft Auto VI’s entertainment record of 475 million first-day views equally fell before Brand New Day’s extraordinary momentum.
The billion-view milestone is the kind of achievement that makes history textbooks — not just entertainment news cycles. To cross one billion views in four days means that the trailer was being actively shared, recommended, and rewatched on a global scale for the full duration of those four days. No other piece of film promotion has ever generated this level of sustained, worldwide engagement.
Brand New Day is the fourth MCU Spider-Man film from Sony, continuing the story of No Way Home, which earned an extraordinary $1.9 billion worldwide. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film features Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It opens globally on July 31 and will be released in India across six major languages.
The trailer presents Peter Parker living in loneliness and obscurity four years after No Way Home’s events erased all memory of his existence. Without the comfort of MJ or the friendship of Ned, he faces a new villain while seeking help from Bruce Banner. The internet’s response was immediate and enormous, with fans creating viral alternative titles like “Spider-Man: Broke, Depressed, Alone, Heartbroken” and “Spider-Man: Far from Okay.”